Copyright © by pewag International GmbH. All rights reserved, worldwide.
This website and/or webshop is operated by pewag International GmbH, Gaslaternenweg 4, 8041 Graz (‘we’ or ‘us’). This notice describes how we, as the data controller, process your personal data in connection with this website and/or webshop.
This privacy policy was last updated on 10 September 2024.
In this privacy statement, we explain what we do with the data we have collected about you via this website and/or webshop. We recommend that you read this document carefully. We meet the legal requirements when processing data. This means, among other things, that:
If you have any further questions or would like to know what personal data we hold about you, please contact us at dataprotection(at)pewag.com.
We process personal information for a number of purposes related to our business, including the following.
As soon as you contact us by phone, email or contact form, we process your data.
For this purpose, we process the following data:
The legal basis
The data processing is carried out on the basis of our legitimate interest in communicating with webshop users (Art. 6 para. 1 lit. f GDPR).
Data recipients
Your personal data will be processed by our relevant departments, such as IT and customer service, in accordance with the applicable data protection regulations, which they require to achieve the above-mentioned purpose.
We also pass on your personal data to external service providers who support us in fulfilling our activities; e.g. our e-commerce tool (Shopware, Frankfurt DE) and content management system (Wordpress, hosted by Lorem Ipsum, Graz AT). These service providers act as processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.
Transfer to third countries
There is no transfer of data to countries outside the EU and the EEA.
Retention period
We delete or anonymise your personal data as soon as it is no longer needed for the purposes for which it was collected and processed, and provided that no other legal obligations require further storage.
Data required for commercial or tax law reasons or for the assertion or defence of legal claims and their enforcement in official or judicial proceedings will be stored until the corresponding statutory retention periods or limitation periods have expired or the proceedings have been legally concluded.
As a pewag dealer, you have the option to create a B2B account. To do so, you must register. All registrations are manually approved by one of our employees. Registration is intended for B2B customers only and consumer registrations will be rejected.
The information required for registration is clearly marked as a mandatory or optional field. We process this information to show you the right products at the appropriate prices, and you can also place orders via your account.
For this purpose, we process the following data:
The legal basis
The processing of data that needs to be stored for commercial or tax reasons is based on Art. 6 (1) (c) GDPR.Data recipients
Your personal data will be processed by our relevant departments, such as IT, customer service and accounting, in accordance with the applicable data protection regulations, which they require to achieve the above-mentioned purpose.
We also forward your personal data to external service providers who support us in performing our activities; e.g. our e-commerce tool (Shopware, DE). These service providers work as processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.
The processing of the data that you voluntarily provide to us is based on your consent in accordance with § 107 TKG and Art. 6 para. 1 lit. a DSGVO.
Transfer to third countries
There is no data transfer to countries outside the EU and the EEA.
Retention period
Your data is stored in our B2B shop (Shopware) until you delete your account. If you cancel your user account, your data will be deleted from this account. The user is solely responsible for backing up data in the event of cancellation before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
The data required for commercial or tax law reasons or for the assertion or defence of legal claims and their enforcement in official or judicial proceedings will be stored until the corresponding statutory retention periods or limitation periods have expired or the legal proceedings have been finally terminated.
Withdrawal
You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal can be sent to us informally by email to [dataprotection(at).pewag.com]. The lawfulness of the processing carried out until the withdrawal remains unaffected.
As soon as you place an order in our webshop, we process your data in order to execute this order.
For this purpose, we process the following data:
The legal basis
The data processing is carried out because it is necessary for the conclusion and fulfilment of online purchase contracts (Art. 6 para. 1 lit. b DSGVO) and for the fulfilment of legal storage obligations (Art. 6 para. 1 lit. c DSGVO).
Data recipients
Your personal data will be processed by our relevant departments, such as IT, customer service and accounting, in accordance with the applicable data protection regulations, which they require to achieve the above-mentioned purpose.
We also pass on your personal data to external service providers who support us in fulfilling our activities; e.g. our e-commerce tool (Shopware, DE), Apollon (DE), banking institutions, payment providers (Adyen, NL [Link]), logistics partners. These service providers act as processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.
Transfer to third countries
There is no transfer of data to countries outside the EU and the EEA.
Retention period
The data that we process with your order will be stored for the period required by law, provided that statutory retention requirements do not preclude deletion and we do not need the data in individual cases to defend or enforce legal claims.
The data associated with your order and the specific transaction will be stored for a period of seven years in accordance with the statutory retention periods.
The data required for commercial or tax reasons or for the assertion or defence of legal claims and their enforcement in official or judicial proceedings will be stored until the corresponding statutory retention periods or limitation periods have expired or the proceedings have been legally concluded.
If you have given your consent, the following web analysis tools are used on this website and/or web shop using cookies to analyse and improve the performance of our website and/or web shop, including evaluating your pseudonymous use of the website and/or web shop and creating reports on website and/or web shop activities:
For this purpose, we process the following data:
During your visit to our website, your user behaviour is recorded in the form of ‘events’. Events can be:
We use Google Signals. This means that Google Analytics collects additional information about users who have activated personalised ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns.
The legal basis
Data processing is carried out on the basis of your consent in accordance with § 107 TKG and Art. 6 para. 1 lit. a DSGVO.
Data recipients
Your personal data will be processed by our responsible departments, such as IT and Marketing, which require them to achieve the above-mentioned purpose, in accordance with the applicable data protection regulations.
We also share your personal data with external service providers who support us in fulfilling our activities; e.g. digital marketing agencies. These service providers act as processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.
In addition, the data is also processed by the following web analysis services:
Third-country transfer
There is no data transfer to countries outside the EU and the EEA, neither in our internal data processing nor in the external data processing by our processors and the web analysis tool Matomo. For Matomo, we use the cloud solution offered here. The data we collect here is stored in Europe and will not be passed on to external parties.
On the other hand, when using Google Analytics 4, the data collected by means of cookies is usually transferred to a Google server in the USA and stored there. To ensure an adequate level of data protection here as well, the following protective measures are applied:
Retention period
Google Analytics
The data we generate and send and link to cookies will be automatically deleted or anonymised after 14 months. The maximum lifespan of Google Analytics cookies is 2 years.
The deletion or anonymisation of data whose retention period has been reached is carried out automatically once a month.
Matomo
The raw data we collect does not contain any personal data (IP addresses) that could be used to identify you as a person. These variables are either anonymised when they are accessed (e.g. by removing the last 6 digits of your IP address).
These raw data are deleted after 14 months. The data required for commercial or tax reasons or for the assertion or defence of legal claims and their enforcement in official or judicial proceedings are stored until the corresponding statutory retention periods or limitation periods have expired or the proceedings have been legally concluded.
Revocation
You can revoke your consent at any time with effect for the future by accessing the cookie settings [you can access the settings via the fingerprint icon in the bottom left-hand corner] and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected.
You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in a restriction of functionalities on this and other websites. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser add-on for deactivating Google Analytics.
For more information about the terms of use and data protection of the web analytics service providers, please visit:
This website uses cookies. A cookie is a small text file that can be stored on your computer when you visit a website. The cookies are used to provide the users with additional website functionality. They can, for example, be used to make it easier to navigate a website, to enable you to continue using a website where you left off, and/or to store your preferences and settings when you return to the website. Cookies cannot access, read or modify any other data on your computer. Most cookies on this site are ‘session cookies’ that are automatically deleted once you leave our site. ‘Persistent cookies’, on the other hand, remain on your computer until you manually delete them in your browser. We use such persistent cookies to identify you when you return to our site. If you want to manage cookies on your computer, you can set your browser to notify you when a website wants to store cookies. You can also block or delete cookies that are already stored on your computer. For more information on how to do this, please refer to the ‘Help’ function of your browser. We would like to point out that blocking or deleting cookies may affect your online experience and you may not be able to use all the features of our website.
Some cookies ensure that parts of our website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not have to repeatedly enter the same information when you visit our website, or your items remain in your shopping cart, for example, until you pay. We can place these cookies without your consent.
Name | Expiration date | Function |
| session | After the session | o store the customer's session (e.g. for the shopping cart) |
| Timezone | 30 days | to display data in the correct time zone |
| cookie preference | 30 days | whether to accept cookies |
| FRECAPTCHA | 30 days | CAPTCHA integration |
| wishlist-enabled | 30 days | whether the wishlists or enquiry lists function has been accepted |
These cookies are used to optimise the website experience for our users. They provide us with insights into how our website is used. We ask for permission to set static cookies.
Name | Expiration date | Function |
| google-analytics-enabled | After the session | To check whether Google Analytics has been accepted by the user. |
These technologies are used by advertisers to serve ads that are relevant to your interests.
Name | Expiration date | Function |
| google-ads-enabled | After session | To check whether Google Ads has been accepted by the user. |
| youtube-video | 30 days | Whether the user has accepted Youtube |
We take all possible measures to ensure that your data is stored securely and that unauthorised access to the data is not possible. All collected information is stored on our own servers or those of our partners, who are obliged to maintain the same level of data protection.
In principle, you have the right to information, correction, deletion, restriction of processing, data portability, revocation of consent and objection.
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated, you can file a complaint with the relevant national supervisory authority.